| 編號 | 類別 | 標題 | 閱讀
MARKET real people, real choices
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| 1 | 文件 | (全文 1)
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| 2 | 文件 | (全文 2)
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| 3 | 文件 | (全文 3)
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| 4 | 文件 | (全文 4)
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| 5 | 文件 | (全文 5)
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| 6 | 文件 | Brief Contents
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| 7 | 文件 | Part 1 Make Marketing Value Decisions (Chapters 1, 2, 3)
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| 8 | 文件 | Chapter 2 Strategic Market Planning: Take the Big Picture
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| 9 | 文件 | Chapter 3 Thrive in the Marketing Environment: The World Is Flat
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| 10 | 文件 | Part 2 Understand Costumers' Value Needs (Chapters 4, 5, 6)
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| 11 | 文件 | Chapter 5 Consumer Behavior: How and Why we Buy
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| 12 | 文件 | Chapter 6 Business-to-Business Markets: How and Why Organizations Buy
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| 13 | 文件 | Chapter 7 Sharpen the Focus: Target marketing Strategies and CusomterRelationship Management
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| 14 | 文件 | Part 3 Create the Value Proposition (Chapter 8, 9, 10, 11)
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| 15 | 文件 | Chapter 9 Manage the Product
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| 16 | 文件 | Chapter 10 Services and Other Intangibles: Marketing the Product That Isn'tThere
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| 17 | 文件 | Part 3 Create the Value Proposition (Chapters 8, 9, 10, 11)
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| 18 | 文件 | Part 4 Communicate the Value Proposition (Chapters 12, 13, 14)
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| 19 | 文件 | Part4 Communicate the Value Proposition (Chapters 12, 13,14)
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| 20 | 文件 | Part4 Communicate the Value Proposition (Chapters 12, 13,14
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| 21 | 文件 | Part 5 Deliver the Value Proposition
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| 22 | 文件 | Part 5 Deliver the Value Proposition (Chapters 15, 16)
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| 23 | 文件 | Appendix A Marketing Plan: The S&S Smoothie Company
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| 24 | 文件 | Appendix B MARKETING MATH
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